The world is changing all around us. To continue to thrive as a business in the future we must look ahead and understand trends and forces that will shape our business in the future and move swiftly for whats to come. We must get ready for tommorow today. Thats what our new vision is all about. Our vision creates a long term destination for our business and provides us with a Roadmap for winning for all the stakeholders of the company (employees, owners, customers etc..)

Our Roadmap starts with our mission, which is enduring


Wilex Samoa to be a trusted household name in Samoa and the Region for products made from the source, to exceed customer expectations.                                 




Our vision guides every aspect of our business in describing what we need to accomplish in order to continue achieving sustainable, and quality growth.


People: Be a great place to work where people are inspired to be the best they can be

Partners: Nurture a winning network of customers and suppliers, together we create mutual enduring value

Profit: Maximize long term return to share owners while being mindful of our overall responsibilities

Productivity: Be a highly effective, lean and fast-moving organization



Leadership – the courage to shape a better future

Collaboration – Leverage collective genius

Integrity – to be real

Accountability – if its meant to be, its up to me

Passion – Committed in heart and mind

Diversity – As inclusive as our products

Quality – Everything we do, we do well